"It's like vitamins, but for your skin." Evoke Skincare was founded in 2022 with a mission to creating products that are good for your skin and the planet.
We have certified four Evoke skincare products- Elevated Vitamin C Serum, Timeless Serum, Firm Skin Serum, and Bare Face Cleanser. We had a conversation with the founder, Valerie Contreras, to give you the full inside story of Evoke!
Tell me more about the journey that led to launching Evoke.
My journey to launching Evoke was a very eye-opening journey; it all started in my later teens and in my 20s when I struggled with eczema, psoriasis, random flaking of my skin, and a lot of acne. I went to countless dermatologists and tried countless products, I even changed my diet for a full clean diet and nothing seemed to ever work, and always found myself back at square one. I would hide at home if my skin was really bad and avoided people as much as I could. I started getting frustrated with my skin and sad about the fact that my face was always breaking out, red and flaky. One day out of my frustration I started researching and researching about my skin problems and suddenly I found myself learning about skincare ingredients which took me down a rabbit hole. I found that Europe has banned more than 1,500 skincare ingredients while in the U.S. we have banned around 70 skincare ingredients. I learned most skincare products are actually full of chemicals that are not supposed to be in our skin or bodies. These chemicals actually may solve problem A but will create problems B, C, and D. That's why people will be buying and buying new skincare products over and over to solve their skin problems, but they just seem to never end. I couldn't believe how the industry was allowing these toxic ingredients in our skin so I decided to create a brand that was fully organic and free from toxic chemicals. I've always believed the solution is already provided by nature most of the time. Just like junk food harms the body, junk chemicals harm the skin. I use these products myself every day and they basically healed my skin, and other people's skin as well which makes me very happy!
How was the process of creating the products? Are they locally made?
The process took about 2 and a half years, working with a dermatologist and an environmentally friendly skincare lab. First, we started thinking about the purpose of the product and then researched the best natural ingredients that will drive that purpose. One example is our Bare Face Cleanser: we were wanting to create a cleanser that will level your skin pH levels because when your skin pH is balanced your skin cells tend to function properly, and when they function properly, fewer skin problems will exist. The main ingredient for the Bare Face Cleanser is "Active Pomegranate Enzymes" & MSM "(Sulfur from plants)" These two main ingredients aid to balance the skin's pH levels and restore damaged tissue. Throughout this process, we also kept in mind that all of our products are cruelty-free, vegan, and just animal-free which tends to make the formulation more tedious but not impossible. That's why getting certified animal-free was important to us. Evoke products are made locally in Oregon, U.S.
Are you planning to add any more products?
We do have a few new incoming products in store for 2023, to be expected around May. We are very excited about these new products, I'll give you a hint, thick formulas that can stay for longer than 10 minutes on your skin, and so much more. But in general, we do look forward to creating more products to accommodate a wide variety of different skin types and needs.
When you're not working on Evoke, what do you like to do for fun?
In my free time, I enjoy spending time with my family and friends, I like to take my dogs to a big open space and throw the ball, I also enjoy taking ballet lessons, and baking some delicious cakes. I have such a sweet tooth.
Learn more about each of their products below:
Welcome to the Certified Animal-Free family, Evoke Skincare!
Be sure to check out all of our certified animal-free products on our online marketplace.
Disclaimer: The product and/or information provided on VeganMed is of a general nature and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. We do not lab test the products to confirm that they are free from animal ingredients, and it is possible that the formulation and ingredients could have changed. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or product.
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